Zoom is trying to pivot away from being defined exclusively as a videoconferencing platform.
👉 Background: Zoom was everyone’s favourite tool to get through the first couple of years of COVID lockdowns. We’re talking an increase in revenue by 300 per cent during lockdowns.
👉 What happened: Since life has opened up, we’ve needed less Zoom calls and more IRL meetings (and revenue has slowed big time for the big Z). So naturally, Zoom is trying to pivot away from being defined exclusively as a videoconferencing platform.
👉 What else: In June, Zoom launched Zoom One, which means you can do in-app email and calendar all through Zoom. By having this all-in-one product, Zoom is trying to solve the “toggle tax”.
💡Toggle tax is the time it takes people to regain focus after switching between different apps and platforms.
💡A recent study found that employees spend almost four hours a weekreorienting themselves after toggling between applications. So Zoom is hoping that giving people the ability to access their email alongside other functions, like calendars, the can reduce the “toggle tax”.
💡For businesses, it means their employees can better focus on their work. And for Zoom, the suite is a whole new level of pricing that they’re hoping will help it grow revenue.
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