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2
min read
· Posted on
February 21, 2024

Advertisers raise concerns over Elon Musk's new free speech focus at Twitter HQ

Elon will be Twitter's new dad once the deal is sealed, but advertisers aren't too keen on his new parenting style.

What's the key learning?

  • Twitter is in damage control after advertisers raised concerns over Elon Musk's free speech focus
  • Advertisers think the new policy could muddle their brand image and reputation
  • When it comes to advertising, context is key: it's all about putting your business message on the right platform, in front of the right audience, in the right way.

👉 Background: Elon's set to be Twitter's new dad once the sale is finalised. And he's bringing a new, interesting parenting style.

👉 What happened: Elon's version of free speech (aka free speech but no bad words about him, Grimes, Tesla, bitcoin or dogecoin) has a lot of people (read: advertisers) worried.

👉 What else: Twitter's insisting there's nothing to see here... but advertisers think the new policy could muddle their brand image and reputation.

What's the key learning?

💡 When it comes to advertising, context is key. It's all about putting your business message on the right platform, in front of the right audience, in the right way.

💡 Businesses want to be associated with platforms that align with their own values. I mean, ya wouldn't see Bunnings advertise on OnlyFans.

💡 If Elon's free speech allows hate speech... advertisers could turn around and re-enact the 2020 Facebook boycotts. And with Twitter's ad business responsible for around US$4.5 billion worth of revenue each year... this could pose a bit of a problemo.

‍

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