👉 Background: The Inspired Unemployed are two former tradies who quit their jobs to pursue a full-time influencing career (aka the dream). Together, they've got over 2 million social media followers!

👉 What happened: In November last year, the pair launched a zero-carb beer company. Six months later, the company's sold $9.5 million worth of beer, totalling 2.2 million litres (most of an Olympic swimming pool 🏊).

👉 What else: This huge success shows there's a giant, zero-carb-sized gap in the beer market. But really, the success also shows the power of having a following as massive as The Inspired Unemployed does.

🔔 What's the key learning?

💡From makeup and skincare products to zero-carb beer companies, brand creation is becoming an increasingly common trend amongst influencers.

💡 Influencer marketing is set to become a US$16.4 billion industry by the end of the year. That's up from just US$1.7 billion in 2016. With such power to promote other brands, the natural progression is that influencers begin to create their own brands.

💡We've got influencers collabing with well-established brands (think: Chiara Ferragni and Nespresso), and influencers partnering with existing manufacturers to produce their own product, like we've seen here. Cheers to that 🍻.