The Iconic is letting customers register their clothes for resale as soon as they buy them....
Background: The Iconic is the Aussie online e-commerce site that stocks big brands like Bec & Bridge, Nike, Tommy Hilfiger and more. It's worth around $42 million.
What happened: The Iconic has partnered with the second-hand clothing reseller, Airrobe, to let customers register their items for resale as soon as they buy them. Talk about a quick change of heart!
What else: The Iconic will let its customers use its profesh photos and details, and it'll give them a suggested re-sell price. They're hoping this'll stop Aussies from putting resale into the 'too-hard basket', and actually get around the circular economy.
💡The circular economy is a system that tries to tackle climate change and waste...and it's become a hugely popular buzz term in the fashion world.
💡The idea is that at the end of an item's journey with one person, it either goes back to the manufacturer to be recycled into a new item, or resold onto a new owner.
💡Research shows that, over the last year, 33 million customers around the world have bought second-hand clothing items for the first time. And in 5 years. the market is predicted to double in value to US$77 billion. Wowwww.
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