Pizza Hut Australia has been fined $2.5 million by the Australian Communications and Media Authority (ACMA) for sending nearly 6 million texts and emails.
👉 Background: Pizza Hut is the global pizza franchise that first expanded into Australia in the 1970’s. Since June 2023, it’s been owned by a US franchiser operator called the Flynn Restaurant Group.
👉 What happened: Now, Pizza Hut Australia has been fined $2.5 million by the Australian Communications and Media Authority (ACMA) for sending nearly 6 million texts and emails over four months to customers who had unsubscribed or not consented.
👉 What else: It also sent out another 4 million marketing messages without an option to unsubscribe. But it's not their first rodeo - before this investigation, Pizza Hut Australia had already received 15 warnings from ACMA regarding compliance.
💡While the cost of sending emails and texts is pretty cheap, the cost of breaching these laws is becoming very costly.
💡Because companies are often tempted to send out major message blasts, ACMA has been actively cracking down on the practice over the past 18 months and has issued more than $15 million in spam and telemarketing penalties.
💡This fine not only hurts Pizza Hut Australia's reputation but could even cause Pizza Hut customers to think twice about sharing their details with Pizza Hut in the future.
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