Amazon's led the way in virtual assistant tech with Alexa. Now, they're reportedly working to bring us a smart fridge!
Background: Amazon's been at the forefront of technology since its inception back in 1994. It was one of the pioneers of the online marketplace, it's got its own streaming service, and it led the way in virtual assistant tech with Alexa.
What happened: Now, the company is reportedly working to bring us a smart fridge. It won't make the fridges...but it will leverage its existing tech for some interesting features.
What else: Amazon's tech could monitor the items in your fridge, and help you order replacements if you're running low on anything. It could also offer recipe suggestions (cya Hello Fresh). And, Alexa could be the voice telling you to stop drinking that 3-week-old rosé.
💡Amazon is creeping its way into our homes one groovy gadget at a time.
💡The company entered the at-home marketplace years ago, but it's been ramping up its smart devices rapidly over the last year. We've had the home robot who can follow you around, Astro, and we've had Amazon's first branded TV.
💡The obsession with getting into our houses comes back to data. If Amazon knows what we need and want, it can enhance its customer experience, and target us with the right products and services exactly when we need them.
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