Who knew children's games with murderous endings were SO popular?
Background: Netflix is counting its lucky stars for the breakout success of Squid Game. That’s because it added 4.4m new subscribers in the last quarter. Who knew children's games with murderous endings were SO popular?
What happened: This is the first time Netflix has reported subscriber gains in the past six months. It brings the total count of Netflix accounts to 214 million (or the fifth biggest country in the WORLD, behind Pakistan).
What else: But when you're the fifth biggest country in the world, it becomes hard to continue growing. Netflix is going to keep looking abroad to continue adding more subscribers.
💡To build a global audience, you need to build a product that works in many markets. Tiger King might be good for an English-speaking audience, but tigers on a safari might not work for people in Spain.
💡Recently, Netflix has been making more international shows to get better audience penetration in markets that matter. It started with La Casa de Papel (aka Money Heist) and more recently Squid Game.
💡And this has helped Netflix acquire new users in South Korea and Spain but it has also helped them grow their user base globally. In fact, Squid Game has been ranked Netflix's top show in 94 countries. Hats off to Gi-hun.
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