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· Posted on
February 21, 2024

LinkedIn is shutting its Chinese business.. and RIP to the last global social network operating in China

LinkedIn becomes the last global social network to shut down in China

What's the key learning?

  • The “Great Firewall of China” refers to the Chinese governments censorship of foreign websites
  • The Great Firewall has created two totally separate internets.
  • Already, Twitter, Google and Facebook don't operate in China. Now, it's LinkedIn's turn.

Background: LinkedIn is the professional network that encourages professional flexes. Got a promotion? That’d require a post stating what an “honour and privilege it is" to work at your company”.

What happened: LinkedIn is owned by Microsoft and launched in China in 2014 and it is now LinkedIn's 3rd largest market. In March this year, the Chinese internet regulator told LinkedIn to better moderate its content. 

What else: But now, it's become all-too-much for LinkedIn. They are going to shut down LinkedIn in China because it is facing harsher internet censorship there.

So what's the key learning?

💡China’s Great Firewall has created two totally separate internets. On the left side of the Firewall, you've got global social networks that have been banned. That'd be Twitter, Facebook, Google, Clubhouse and even Signal. 

💡On the right side of the Firewall, you've got Chinese social networks that are open for biz. Think WeChat (China's Facebook), Weibo (China's Twitter) and TenCent (a combo of all social media networks).

💡This means the Chinese government has a LOT more oversight of the content because it is Chinese-owned companies. But the real loser here is Linkedin.

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