Jenny Craig's Australia and New Zealand stores would be shutting down trading completely.
👉 Background: Jenny Craig is an iconic name in the weight loss industry. It even had some major celebs endorse the brand back in the day, including Mariah Carey, Kirstie Alley, and Jason Alexander.
👉 What happened: Now, Jenny Craig's administrators have officially announced that the Australia and New Zealand stores would shut down trading completely. That's after the 15 interested parties who were looking to possibly buy the business said 'no deal'.
👉 What else: But in a major twist, health start-up Eucalyptus swooped in last minute to buy out Jenny Craig's online business.
💡As many say, data is the new oil. By buying the online services of Jenny Craig, Eucalyptus is actually buying Jenny Craig's customer data.
💡Eucalyptus now has a whole pool of customers that they can offer their own weight-loss products to to grow their sales and their market share.
💡We've seen these strategic acquisitions play out before:
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