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· Posted on
October 20, 2021

Instagram pauses its Insta for Kids app

Thanks to major safety concerns, Insta has hit pause on the development of its version of the app for under-13s.

What's the key learning?

  • Instagram has been planning to develop a version of its photo-sharing app for kids
  • Parents and policymakers have asked the company not to go ahead with its plans, after FB's own research showed Instagram was harmful to young people
  • There are plenty of regulations are our physical health, but now we're starting to see regulators focus on policies targeted at protecting our mental health

Background: Instagram, which we know is owned by Facebook now, has been planning to develop a version of its photo-sharing app for kids (aka, under 13s). But parents and lawyers ain't too keen on this idea.

What happened: Back in May, 50 attorney generals across the US sent a letter to Zuck asking him not to go ahead with his plans. They said it would harm kids' mental health. 

What else: Here's the juicy bit. A few weeks ago, reports came out saying FB did its own research, and found that (amongst other things) - 32% of young girls said Insta made them feel worse about their bodies. Now, the Zuck is hitting pause on its Insta for Kids app.

So what's the key learning?

💡There are plenty of regulations are our physical health, like which COVID vax we're allowed to take and which medicines are fit for sale...but now we're starting to see regulators focus on policies targeted at protecting our mental health.

💡So far, companies like Facebook and TikTok have copped a bit of heat when it comes to safety, privacy and mental health concerns. But despite the negative press, they haven't seen a decline in users -or profits. 

💡But when money's involved, that's when we see action. If regulators start to impose laws around these issues and it takes a chunk out of company earnings...then we could start to see some actual change happen.

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