Foxtel's been on a personal journey as of late. Ya know, eat, pray, get with the times.
Background: Foxtel is the ol' Aussie pay TV company that started around 25 years ago. Its set top box subscriber-base has been dwindling over the years...now down to around 1.7 million.
What happened: You could say Foxtel has been on a personal journey. Ya know, eat, pray, get with the times. Over the last few years, they've expanded into the streaming world with Kayo and Binge...and soon, Flash.
What else: Now, they've inked a deal with Sky TV to launch a new smart TV. Sky TV created a smart TV (how many times can we say TV) called Sky Glass, and Foxtel's going to be its first global syndication partner.
💡To put this into corporate speak, Foxtel is going full circle. Back in the day, Foxtel was known as just an entertainment aggregator. You purchase the box, spend 10 years installing it, and then you have access to all of their content.
💡But they began to face challenges when streaming platforms like Netflix and Disney+ entered the building. So Foxtel introduced its own streaming channels to stay competitive.
💡Suddenly, Foxtel wasn't a one-stop-shop anymore. Different services lived in different places. But with a smart TV, Foxtel can re-aggregate its entertainment into the one spot. Back to the future.
Sign up for Flux and join 100,000 members of the Flux family
