Twitter will now be suspending tweets and accounts that try to promote links to content on its rivals.
👉 Background: Since Elon Musk acquired Twitter, he has really shaken it up. People fired, teams disbanded, features changed.
👉 What happened: Now, Twitter has announced a new policy that will suspend tweets and accounts that try to promote links to content on Facebook and Instagram, as well as Twitter alternatives. And this policy will also be enforced against link in bio services like Linktree.
👉 What else: It’s all part of Musk’s attempt to stop people leaving Twitter - but the real losers here are the creators.
💡 Companies and creators are reminded once again to keep their destiny in their own hands. Becoming too reliant on social media platforms makes creators susceptible to changes.
💡And we know that social media platforms make changes to their algorithms and policies all the time. That means each company, creator or link-in-bio tool is just one change away from potentially having their whole business taken away from them.
💡 Case in point: In 2018, Facebook changed its algorithm to prioritise content from friends and family. But this actually led to a drop in reach and engagement for many creators and influencers on the platform.
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