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· Posted on
February 21, 2024

Tesla's got the secret sauce to extra car sales

While everyone else faces a global chip shortage, Elon Musk had something up his sleeve. And it ain't Doge coin.

What's the key learning?

  • Analysts expected Tesla to deliver around 230,000 cars over the last 3 months
  • Instead, Tesla actually sold more than 240,000 cars worldwide because the company's engineers were working on a chip alternative
  • Thanks to new government subsidies, environmental targets and legislation around emissions limits, EVs are here to stay.

Background: Tesla are like the Apple of electric cars, and they're selling like hotcakes. But, there's one big problem: there ain't enough supply.  

What happened: Analysts expected Tesla to deliver around 230,000 cars over the last 3 months...but they also kinda expected Tesla to fall short of this figure cos of global chip shortages (the key ingredient in EVs).

What else: But trust Elon Musk, King of the Doge and the world's richest man, to have something slippery up his sleeve. He revealed Tesla actually sold more than 240,000 cars worldwide...cos his engineers wrote new firmware allowing them to substitute in alternative chips. 

So what's the key learning?

💡More and more, old school car makers are finding it hard to compete in today’s software-centered world - because of where they have come from (think: big, bureaucratic and slower to respond to customers).

💡But Tesla tries to operate more like a software company than a car company. Case in point: chip-shortage-gate. They wrote new firmware to overcome the issue. 

💡Although some of Tesla’s innovations (*ahem* cybertruck) can seem fanciful or out of touch - sometimes - just sometimes - they drop a bomb like this one.

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