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· Posted on
February 21, 2024

Starbucks' original CEO is coming back for a third time, so maybe original really is the best

The returning CEO is set to focus on employee wellbeing amid staffing setbacks.

What's the key learning?

  • Performing well business-wise isn't enough, companies also need to keep their staff happy and engaged.
  • Starbucks hasn't been doing well on the staff side and now they're shaking things up to try to address the issue.

👉 Background: Howard Schultz was the CEO of Starbucks from 1986 - 2000. He made Starbucks… Starbucks…with all its random size of coffees.. Ya ventis, grandes etc.

👉 What happened: And yes, before we go any further, there are still 61 Starbucks cafes in Australia. In the past year, Starbucks has been performing very well globally - record sales last year in fact.

👉 What else: But despite its increasing revenue, it has faced staff revolts and unionisation as well as the inevitable inflation. So now, please welcome back Howard Schultz for his third stint as CEO.

🔔 What's the key learning?

💡 Businesses generally have 3 main stakeholders that they need to keep happy.

  • Investors and owners (these are for-profit businesses)
  • Staff (team culture eats strategy for breakfast)
  • Customers (without these peeps, you ain't got no biz)

💡Performing well across all three key stakeholder groups is a balancing act, which some companies struggle to balance well.

💡 Although Starbucks may have been performing well from a business perspective - they were seriously lagging with their staff.

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