Spotify's the global audio and music streaming service that lets you keep tabs on what your mates are listening to.
Background: Spotify are the global audio and music streaming service. Ya know the one that lets you keep tabs on what your mates are listening to.
What happened: They are now partnering with Netflix to create a 'Netflix Hub' in the Spotify app. It lets people browse official soundtracks and podcasts related to your fave Netflix shows and films.
What else: Already, there are soundtracks and tunes from Stranger Things, Outer Banks, Bridgerton and (of course) Squid Game. No money has exchanged hands, it's just a good ol' fashioned partnership.
💡Partnerships can be formed for a whole host of reasons. Like growing each other's user base...to grow revenues...or, in the name of a mutual hatred of a competitor 👿
💡We know Spotify competes against Apple's Podcast and Apple's music app. We also know Netflix competed against Apple's growing Apple TV+ content.
💡So this partnership ain't about the money. It ain't an ad. It ain't a product. It's just two businesses realising their potential to work together to serve their fan bases...and bring down a mutual, powerful competitor.
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