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· Posted on
February 21, 2024

Sportsbet officially one of Australia's top advertisers

Sportsbet is up there with Harvey Norman, Coles, Woolies and the federal government for their advertising spending.

What's the key learning?

  • Sportsbet ain't just for sports. It's offered odds on how the world would end, and still lets ya bet on who's going to win Bachie.
  • It's now been revealed that Sportsbet spent $139 million on advertising back in 2020. That's up there with Harvey Norman, Coles, Woolies and the federal government for advertising.
  • In 2020, more than 50% of the adult population gambled, and Sportsbet took more than 300 million bets for the year.

Background: Sportsbet is the Aussie online gambling company owned by Flutter Entertainment. It's been around since 1993.

What happened: Despite its name, Sportsbet ain't just for sports. It famously offered odds on how the world would end, and still lets ya bet on who's going to win Bachie.  

What else: It's now been revealed that Sportsbet spent a whopping $139 million on advertising and sponsorships back in 2020. To put that into perspective, Sportsbet is up there with Harvey Norman, Coles, Woolies and the federal government for advertising.

So what's the key learning?

💡Sports betting in Australia has been gaining more popularity than a teen Netflix series.

💡The amount of money Aussies spend gambling on sports has been growing at around 10% per year since 2015. And every year, Aussies place more than 300 million bets on Sportsbet alone.

💡You can blame the growing popularity of online and mobile betting platforms - which took off during COVID. But constant gambling ads aren't helping either. So the big question is, will gambling ads ever be banned?

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