The multinational entertainment company has just acquired Bluepoint Games, which is like the master of remasters.
Background: Sony is the electronics company behind the beloved PlayStation - which actually came out back in 1994. Feel old yet?!
What happened: The multinational entertainment company has just acquired Bluepoint Games, which is like the master of remasters. It brought the famous Shadow of the Colossus remakes, as well as remakes of the cult-classic Gravity Rush.
What else: It's the company's fourth acquisition this year, as it strives to get new, killer content for the new PS5, which launched in November last year.
💡Sony's purchase of Bluepoint Games is what's known as a strategic acquisition.
💡In high growth companies like Sony, there are generally three kinds of acquisition strategies:
💡The end goal of all acquisitions is to make the collection of acquired companies more profitable than the sum of their individual parts.
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