Looks like groceries in 10 minutes was a tricky promise to keep for Send.
๐ Background: Send was an Aussie startup that launched early last year. The company was an online-only inner-city supermarket chain that promised your groceries would arrive within 10 minutes... a lot like Milkrun ๐๐จ.
๐ What happened: After growing to have around 75,000 app users and 300 employees, Send has been placed into administration.
๐ What else: Send was hoping to imitate the success of European grocery delivery startup Gorillas... but things don't always go to plan.
๐ก When a business model takes off in one part of the world, there are always imitators who want to replicate its success on the other side of the globe.
๐ก BUT just because a concept works in one part of the world, doesn't mean it'll work everywhere. There are copyright, patents, trademarks... but also different market sizes, lifestyles and costs.
๐ก While on-on demand grocery delivery services have seen some success in densely populated places like Berlin and New York, we don't live the same way here. That makes the whole operation a LOT more costly, especially for Send.
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