Back
~
1
min read
· Posted on
February 21, 2024

Qantas announces its second positive profit forecast in two months 'coz we've all got pretty short memories

Qantas expects up to $1.45 billion in underlying profit before tax in the first half of its financial year.

What's the key learning?

  • Qantas expected to return to profit by the end of June 2023 but now, it expects up to $1.45 billion in underlying profit before tax in the first half of its financial year.
  • Qantas says consumers continues to put a high priority on travel ahead of other spending categories and apparently, the delayed flights and lost baggage of yestermonth have been forgotten.
  • Price tends to lose some of its relevance when demand is so strong.

👉 Background: Back in October, Qantas shocked the market when it said: we expect to return to profit by the end of June 2023.

👉 What happened: But now, Qantas is actually going one better. It now expects up to $1.45 billion in underlying profit before tax in the first half of its financial year. That is up $150 million from its previous guidance given just one month ago.

👉 What else: According to Qantas, consumers continue to put a high priority on travel ahead of other spending categories. And apparently we've all forgotten about the delayed flights and lost baggage of yestermonth.  

What's the key learning?

💡Price tends to lose some of its relevance when demand is so strong. Qantas is experiencing the perfect storm:

  • Robust demand
  • Supply constraints

💡So the Australian public is clearly willing to pay the prices. And that's why we have seen a massive surge in Qantas’ revenue, cash flow and profit.

💡 Qantas is now heading towards a profit that is 52 per cent higher than its previous record set in 2016. And we're all paying for it. Yikes!

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating