Background: Pinterest is the 14th-largest social network in the world. It's a 'visual discovery' platform where people can search whatever the heck they like, and get ideas. It's mostly used for 'live, laugh, love' posters or home #inspo.

What happened: Pinterest has around 459 million monthly active users, but even though heaps of these users use Pinterest to shop, the company has been facing some stiff e-commerce competition from the likes of Facebook, Instagram and Snapchat.

What else: Now, it's rolling out some hot new features for advertisers and brands to promote more products on the platform...and ultimately, entice shoppers to buy more.

So what's the key learning?

💡Getting users to buy something from a platform is good...but getting to buy lots of things is even better.

💡Because Pinterest has a bit (ahem, a lot) of everything, shoppers on the platform have 85% bigger baskets than shoppers on other platforms. And, they spend twice as much per month.

💡But with competition in the e-comm world heating up, Pinterest has had to step it up. So, by making its platform more enticing to brands and shoppers, it's saying, "I'm taking back what's mine!", reclaiming market share and value that other platforms are trying to steal.