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· Posted on
February 21, 2024

Live, laugh, love 'cos Paypal is exploring an acquisition of Pinterest for nearly $52 billion

PayPal's been on a bit of an acquisition spree, with plans to reach 750 million users by the end of 2025.

What's the key learning?

  • PayPal is exploring the acquisition of Pinterest, a social media platform for visual design (aka #inspo)
  • It's all part of PayPal's plan to become one, big super app
  • Super apps are smartphone apps that become a one-stop shop for all things shopping, finance and social.

Background: PayPal is the payments platform that is used by both consumers and businesses. It has over 400 million active users worldwide. On the other hand, Pinterest is the social media platform for visual design (aka #inspo). 

What happened: PayPal's been on a bit of an acquisition spree, with plans to reach 750 million users by the end of 2025. And now it's being reported that they're exploring the acquisition of Pinterest. Ain't it cute?

What else: Recently, PayPal has acquired a comparison app called Honey Science. They also acquired Japanese buy now, pay later company Plaidy. So...PayPal basically wants to become one, big super-app.

So what's the key learning?

💡Super apps are smartphone apps that become a one-stop shop for many, many things. Rather than being an app that focuses on one specific service, it focuses on all things shopping, finance and social. 

💡The closest thing to a super app in the Western world is Facebook.. But there are many of these in others countries. 

  • There’s Alipay and WeChat in China
  • There’s Paytm in India
  • And there’s Grab in Singapore

💡Adding Pinterest to the PayPal app would be the first major entry into the shopping space.

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