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· Posted on
February 21, 2024

Paris Hilton's building a virtual mansion but it's about to make her some very real cash

It's on a platform called Sandbox and they've already partnered with some other high profile celebs.

What's the key learning?

  • Paris Hilton is the original influencer and now she's found new ways to make money
  • Sandbox is a decentralised virtual world where users can buy land
  • Users will pay to attend parties at Paris' virtual mansion

👉Background: Paris Hilton is the OG reality TV influencer. So much so that Kim Kardashian was actually her sidekick back in the day. These days she makes the big bucks through her entertainment company 11:11 Media and dabbling in the DJ scene.

👉 What happened: We know Paris is well into crypto and NFT space, but now she is going big in the Metaverse by partnering with Sandbox. That's the decentralised virtual world where users can buy land, and where Paris is recreating her Malibu mansion.

👉 What else: Paris isn't the only celeb to get in the Sandbox… they’ve already partnered with the likes of Snoop Dogg and DJ Steve Aoki…

What's the key learning?

💡 Celebs are always looking for new ways to monetise their audience, and the Metaverse is the lucrative new frontier.

💡First it was TV commercials. Think George Clooney bagging a cool $40 million to chug some Nespresso. Then it was live appearances, like Mariah Carey reportedly charging $300k to appear at bookstore event. Then of course came social media product promotion.

💡And now, it’s the Metaverse on platforms like Sandbox. We don’t know how much it’ll cost to virtually attend parties at Paris’ Malibu mansion on Sandbox, but it's likely to be exclusive.

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