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ยท Posted on
February 21, 2024

Wordle (no, not that one) has been bought by a mobile marketing firm thanks to some sweet second-hand success

It's a rare case of mistaken identity gone right for the other Wordle.

What's the key learning?

  • Piggybacking on a trend can help businesses grow, whether its on purpose or not.
  • Even having the same name as another company can be enough to bring the big bucks.

๐Ÿ‘‰ Background: Just in case you've been living under a rock... Wordle is that word guessing game that went viral a few months back. The game had a lot of success and ended up being bought by the New York Times.

๐Ÿ‘‰ What happened: Another game with the same name plus an '!' also experienced some success. Wordle! was being downloaded around 40,000 times each day, thanks to the success of the real Wordle. It even hit six figure downloads at one point ๐Ÿ˜ฑ.

๐Ÿ‘‰ What else: As a result, Wordle!'s developer sold it to a mobile marketing firm and game company called AppLovin. How's that for a case of mistaken identity?

๐Ÿ”” What's the key learning?

๐Ÿ’ก When something 'goes viral' it spreads quickly and widely on the internet through messaging apps, TikToks, tweets and everything else. Even Aunt Karen is telling you about it over the dinner table.

๐Ÿ’ก While the original source of that trend generally benefits the most, piggybacking on the trend (accidentally or on purpose) can also benefit other businesses. Remember when Elon Musk tweeted 'Use Signal', and sent shares in the wrong Signal company soaring?

๐Ÿ’ก As crazy as it sounds, just having the same name as another company can help a business grow, and bring some coin ๐Ÿ’ฐ.

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