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· Posted on
September 27, 2021

Netflix buys the exclusive rights to Roald Dahl's famous stories

Get ready for a Matilda reboot, Flux fam. Netflix has bought the Roald Dahl Story Company.

What's the key learning?

  • Netflix has revealed its purchased the Roald Dahl Story Company, which means it has the exclusive rights to the author's stories and characters
  • More and more, we're seeing entertainment studios rely on existing franchises to attract fresh, new audiences to their platform
  • Reboots have become a way for streaming services to gain market share off of other platforms.

Background: Roald Dahl wrote the famous stories of Matilda (yes, he created Ms Trunchbull), Charlie and the Chocolate Factory and The BFG - all of which have gone on to become successful films.

What happened: The GOAT of the streaming services, Netflix, has revealed it has purchased the Roald Dahl Story Company. This gives Netflix exclusive rights to Roald Dahl's stories and characters.

What else: The cost of the deal hasn't been revealed, but reports say it is Netflix's most expensive acquisition eveeeer.

So what's the key learning?

💡Sequels, replicas and reboots are all the rage in Hollywood at the moment. We're seeing entertainment studios rely on existing franchises for two main reasons.

💡1. By re-booting previously successful movies, movie studios are reducing their chances of a commercial flop. Nobody wants to be associated with Gigli.

💡2. With so many streaming platforms, it can be tough to acquire new audiences. But if you acquire a franchise that's already loved, you'll instantly acquire the fan-base too. A new fan-base = more users = more money. Simple.

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