min read
· Posted on
July 1, 2021

Move over cow milk, we've got a new leader - Oatly!

Alternative milk brand Oatly has seen it's share price explode on Day 1 of IPO. But why?

What's the key learning?

  • Traditional milk and dairy industries are hurting the environment
  • When celebrities are backers of IPO's, it usually leads to positive impacts for the brand (building consumer awareness)
  • Alternate food offerings like non-traditional milk and plant based foods are on the rise, as consumers continue to switch eating preferences


Plant-based milk company Oatly has gone public via IPO - seeking a whopping $13B valuation. And their shares soared 18% on debut.

It ain’t just milk.. items from fake meat companies like Beyond Meat and Impossible Foods are popping up on menus and in grocery stores too.

Oatly's IPO is the latest example of how alt-food has blasted into the mainstream: for both consumers and investors.

So, what's the key learning?

Our food system leads to more than 30% of worldwide greenhouse gas emissions. So now, the environmental finger-pointing is turning to the meat and dairy industries.

Celebrities love getting a piece of the pie.

Drizzy Drake has got involved in an alt-chicken startup while Oprah, Jay Z ands Natalie Portman are backers of Oatly.

Oatly's public market debut marks a significant moment for the alt-food space.... and shows just how big these businesses can get.

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