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· Posted on
February 21, 2024

Microsoft launches a personalised news service called Microsoft Start

You know what we need? More news sites. Thankfully, Microsoft is on it.

What's the key learning?

  • Microsoft is launching Microsoft Start, a personalised news service
  • It'll combine content from news publishers around the world, but the content will be tailored to suit your individual interests
  • This could give them a major edge over Apple, Facebook and Google, who have already entered the content and publishing space.

Background: You know what we need? More tech companies with news sites. Said no-one ever. Thankfully, Microsoft is launching Microsoft Start, a personalised news serice.

What happened: It'll combine content from news publishers around the world that is tailored to suit your individual interests. If you like a news story, you can thumbs it up 👍 or thumbs it down 👎. And over time, Microsoft will only show you the content you're interested i

What else: Pretty neat for us, and neat for Microsoft, because it could give them a major edge over Apple, Facebook and Google, who have already entered the content and publishing space.

So what's the key learning?

💡 Customisation is key when you're stepping into an already saturated market, Flux fam.

💡 A Harvard Business Review study found that businesses that encourage consumers' ‘psychological ownership’ can drive them to  use more products.

💡If you give customers a chance to customise the product themselves - aka let them shape it - it can give them this feeling of ownership. So by letting people customise their news, Microsoft is ticking the scientific boxes, which could be what it needs to bump out its competitors.

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