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· Posted on
February 21, 2024

Home of the infamous bachie recaps, Junkee, could be sold to Rolling Stone mag's parent company

The owner of Junkee, Ooh!Media, are looking to sell the company... and there are some pretty hot contenders.

What's the key learning?

  • Junkee is an online news and pop culture site that covers everything from pop culture to politics.
  • Rolling Stone and Variety publisher The Brag Media is currently doing due diligence on the company.
  • What Junkee lacks in subscription revenue, it kinda makes up for with its huge social media following. This makes them attractive to a big company like The Brag Media.
    ‍

Background: Junkee is an online news and pop culture site that's aimed at young Aussies. It covers everything from pop culture (hilarious - Bachie recaps) to politics. 

What happened: The owner of Junkee (and its sister site - Punkee) Ooh!Media are looking to sell the company, and there are some pretty hot contenders.

What else: Rolling Stone and Variety publisher The Brag Media is currently doing its due diligence on the company...and they reckon Junkee's 1 million-strong social is veeeryy veeeryy attractive.

So what's the key learning?

💡The business model of traditional media publishers has shifted over the last 10 years. 

💡The old school media model is to generate revenue from advertising (think: banner ads, advertorials and classifieds). But the new-age publishers have developed successful subscription models (hello paywalls if you don't have a subscription). The recurring revenue from a subscription is a much more appealing model.

💡Junkee ain’t got a subscription model… but what it lacks in subscription revenue.. it kinda makes up for with its huge social media following. And this makes it attractive to a company like The Brag Media.

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