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· Posted on
February 21, 2024

Is Woolworths trying to take on Amazon? Kinda

Woolworths plans to do an Amazon - launch a virtual marketplace that lets third party sellers sell through Woolworths.com.au.

What's the key learning?

  • The broader the range of products, the more people it attracts
  • Woolworths can leverage its already existing customer base and sell them more products
  • Marketplaces aren't new to Australia but this could be the biggest

WTF WOULD A WOOLWORTHS ONLINE MARKETPLACE LOOK LIKE?

Woolworths plans to do an Amazon - launch a virtual marketplace that lets third party sellers sell through Woolworths.com.au.

The marketplace will help Woolies double its range without having to hold stock in warehouses or manage the distribution and shipping.

Woolies' website will be named Everyday Market and the first company to sell on the marketplace will be Woolies' cheap, discount department store relative Big W (which has 35,000 products).

So, what's the key learning?

Creating a marketplace lets big brands attract more customers - with a broader range of products. Oh.. and it's super scalable because the marketplace (ie Woolies) doesn't hold any of the stock.

Woolies already has a trusted brand - so they want to leverage that loyal customer base and sell them a broader range of products.

Since Amazon pioneered this model in the US, there are quite a few Aussie retailers cashing in on the craze... think Catch, Bunnings, Kogan... and now Woolies.

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