Back
~
2
min read
· Posted on
February 21, 2024

Indian conglomerate Tata Group is building a super-app and your move, Wesfarmers

Tata Group is bringing financial services, pharmacy, travel and more into the one app. Wild.

What's the key learning?

  • The super-app race is on! Tata Group serves as an example for other old-school conglomerates of how to build a super-app.
  • Building a super-app could force conglomerates to re-think their processes and add more value for their customers.

👉 Background: Tata Group is an Indian conglomerate that owns companies in the electronics, fashion, travel, hospitality, groceries, pharmacy and financial services industries.

👉 What happened: Although most of these industries aren't connected, they do cover key aspects of your life. So Tata Group brought all of the companies under the one roof in a new super-app called Tata Neu.

👉 What else: If this is successful, it could inspire a whole range of other large conglomerates to follow suit.

🔔 What's the key learning?

💡We know that Big Tech companies (Uber, Amazon, Google) are the leaders in the super-app race, but Tata may be providing a new playbook for old-school conglomerates.

💡Conglomerates have often stayed away from building a group identity. Wesfarmers has Kmart, Officeworks, Bunnings, Target and Priceline under their banner...but they don’t really operate as one group (except through Flybuys).

💡But doing a ‘Tata Group’ and building a super app could force conglomerates to review their business processes and improve on their value to customers. Your move, Wesfarmers!

Ready to win at money?

Sign up for Flux and join 100,000 members of the Flux family

A button to App StoreGoogle Play store button
Excellent  4.9 out of 5
Star rating