Tata Group is bringing financial services, pharmacy, travel and more into the one app. Wild.
👉 Background: Tata Group is an Indian conglomerate that owns companies in the electronics, fashion, travel, hospitality, groceries, pharmacy and financial services industries.
👉 What happened: Although most of these industries aren't connected, they do cover key aspects of your life. So Tata Group brought all of the companies under the one roof in a new super-app called Tata Neu.
👉 What else: If this is successful, it could inspire a whole range of other large conglomerates to follow suit.
💡We know that Big Tech companies (Uber, Amazon, Google) are the leaders in the super-app race, but Tata may be providing a new playbook for old-school conglomerates.
💡Conglomerates have often stayed away from building a group identity. Wesfarmers has Kmart, Officeworks, Bunnings, Target and Priceline under their banner...but they don’t really operate as one group (except through Flybuys).
💡But doing a ‘Tata Group’ and building a super app could force conglomerates to review their business processes and improve on their value to customers. Your move, Wesfarmers!
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