The Million Dollar Vax Alliance is hoping to push Australia's vaccination rate above 80% by the end of the year.
Background: The concept of a vax lottery - aka a lottery to incentivise more people to get the COVID vaccination - started in the US earlier this year. The US state of Ohio held lotteries offering US$1 million to those who had at least their first dose of the vaccine.
What happened: In comes the Million Dollar Vax Alliance - an alliance made up of a group of philanthropists and corporations that are hoping to push the national vaccination rate above 80% by the end of the year.
What else: This crew launched a promotion for those who get both jabs before mid-December...and it ain't small. We're talkin' a total prize pool of $4.1 million. Aussies aged 18 and over are eligible - including those who are already fully vaccinated.
💡Strategic philanthropy is a unique way to combine a company's marketing goals with an intention to increase the well-being of mankind.
💡It means businesses can be helpful to the community...but still benefit themselves.
💡The Million Dollar Vax campaign's goal is to save lives and reduce the burden on healthcare workers...but also to benefit the wider community, including businesses who've been forced to shut down (TY locky-d).
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