In a surprising twist, Fox is getting into crypto. And it's using The Masked Singer to do it.
Background: Fox is the broadcast company in the US founded by Aussie billionaire Rupert Murdoch. It's the home of Family Guy, The Simpsons, Hell's Kitchen and, of course, The Masked Singer.
What happened: And in a surprising twist, Fox is getting into crypto. They're launching an NFT collection/game that's tied to The Masked Singer. First, they'll launch a free NFT called Miss Masky (v original). Fans can then buy packs of NFTs to build collections.
What else: And Fox will also add a game where players can vote on what will happen to contestants in the show. Whoever gets it right will get the opportunity to buy even rarer NFT packs. Things are gettin' real weird around here.
💡This is a classic case of 'community marketing'. Where traditional advertising and PR focuses on acquiring new customers, community marketing is about connecting and engaging existing customers.
💡Research shows that 70% of people are willing to spend more for a product if it comes with a lil bit extra...like good service - or an awesome connection.
💡 Community marketing has already taken over the NFT world, with little communities centred around tokens popping up everywhere. Is this peak crypto-mania?
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