Background: TMZ is the tabloid journalism online newspaper which started back in 2005 - ya know, at the height of tabloid culture.

What happened: TMZ is famous for its massive scoops - but it's also been pretty heavily criticised of how it breaks this news. And in a weird turnaround, TMZ has now found itself at the centre of a scoop.

What else: The company used to be owned by WarnerMedia. But WarnerMedia's parent company AT&T wanted to shed some less valuable assets and pay down it debts to invest in 5G. So it sold TMZ to none other than Aussie billionaire Rupert Murdoch's Fox Entertainment.

So what's the key learning?

💡When a company decides on a strategy for its future, it needs to assess its existing assets and decide whether they still fit within the company's core strategy.

💡For AT&T, a big telco company, the future is mainly around 5G. So it's hard to see how TMZ - which breaks stories like Conor McGregor caught making a late night run to LA Supper Club - fits into AT&T's long-term goals.

💡But shedding assets - or divesting - can happen for lots of reasons, like:

• To boost the overall value of the parent company
• To get rid of underperforming assets, or
• To increase cashflow to make room for new investments (hello 5G).