👉 Background: Disney+ is Disney's streaming platform, home of banger shows like Dollface, The Dropout and How I Met Your Father. And this crew had some pretty lofty subscriber growth goals.

👉 What happened: Disney+ wanted to reach between 230 a 260 million paid subscribers by 2024... And in the last three months, they added nearly 8 million new subscribers, which puts them on target for that biiiig goal.

👉 What else: They really showed up Netflix (remember, they actually lost 200,000 subscribers for the same period). Some people thought streaming was in the decline phase of the industry life cycle, there seems to be more life in it!

🔔 What's the key learning?

💡 When it comes to industry lifecycles, there are several different phases.

💡We've got:

• The startup phase: Companies are undeveloped, and the industry gets little TLC
• The growth phase: The industry gets recognised and companies start heading towards profitability
• The 'shakeout' phase: The industry consolidates (like Discovery and Warner Bros)
• The maturity phase: The industry has reached saturation, and companies need to find new ways to make money (ahem, Netflix and its ad-supported tier)

💡And finally... there's a decline phase. Thankfully for Disney+, they're still seeing rapid growth. AND they're edging closer and closer to Netflix's subscriber numbers.