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· Posted on
February 21, 2024

Disney promises to give the rest of its 2021 film releases exclusive box office runs

Disney has promised to give the rest of their film releases this year a proper go at the box office.

What's the key learning?

  • Last year's lockdowns meant we saw new movie releases on streaming platforms, like Disney+
  • In a big win for cinemas, Disney has promised to release its new films in theatres for the rest of 2021
  • Streaming service popularity has hurt box office revenue, which is bad news for cinemas and actors.

Background: Disney owns companies like Marvel, Pixar and Touchstone Pictures. But, by far, Marvel is its biggest cash cow. 

What happened: Last year, as lockdowns came into force across the world, streaming platforms like Disney+ started offering new release movies online. It was good for us, but bad for cinemas.

What else: But now, get your Choctops and overpriced popcorn deals ready, Flux fam. Disney has promised to give the rest of their film releases this year a proper go at the box office. It's a big win for cinemas, who kinda became redundant.

So what's the key learning?

💡 Box office sales have copped a beating this year, and for once, COVID is off the hook. We can lay blame on streaming services for this one.

💡 Streaming services like Disney+ have been launching flicks on their platforms on the same day that they launch in the box office. And it's not just bad news for cinemas who lose out on ticket sales - it's also bad news for actors, who lose a cut of box office revenue.

💡Actor Scarlett Johansson actually sued Disney for releasing black Widow on Disney+ on the same day as it hit theatres. But exclusive runs could turn things around. Shang-Chi set a box office record for the US Labor Day holiday due to an exclusive show. Hopefully Disney keeps its promise.

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