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· Posted on
February 21, 2024

Canva launched a new video editing suite and about time, Mel

Canva has announced it will be offering video editing tools...so if you're tryna go viral on TikTok - there's a template for that!

What's the key learning?

  • Canva are the US$40 billion Aussie tech startup that made design simple enough for everyone to use
  • Now, Canva has finally added a video editing tool - since it reckons video has become the next frontier
  • Videos present massive opportunities for product marketers to reach new audiences.

Background: We know Canva are the US$40 billion Aussie tech startup founded by Melanie Perkins and hubby Cliff Obrecht back in 2013.

What happened: They've made design simple enough for everyone (aka, us noobs) to use. They've been helping us nail pictures and preso's for a while now, but finally they've added a video editing tool.

What else: Canva has announced it will be offering video templates to simplify so it's easy to make all kinds of videos. So if you're tryna go viral on TikTok - there's a template for that.

So what's the key learning?

💡First we had text. Then we had audio. But now, video has become the next frontier.

💡Canva reckons around 20% of knowledge workers (like office workers) are either creating or consuming video for their job. Every. Single. Day.

💡 But videos present massive opportunities for product marketers to reach new audiences too. Just look at ya social feed. In fact, 84% of people say they've been convinced to buy a product or service because they watched a brand's video.

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