RM boots made from plant-based materials? We're all for it.
π Background: R.M. Williams is the South Australian brand behind the iconic Aussie boots worn by farmers... and PwC consultants.
π What happened: The company was sold offshore to LVMH in 2013, before being brought back to Oz by Tattarang (aka mining billionaire Andrew 'Twiggy' Forrest's investment company).
π What else: Tattarang just invested nearly $27 million into a plant-based textile developer π called Natural Fibre Welding. Could we be about to see vegan RMs?
π‘ While the plant-based milk and meat industries are taking off, plant-based substitutes in other industries are also growing.
π‘ 57% of consumers made significant changes to their lifestyles to lessen their environmental impact over the last two years. They're also more focused on eliminating animal cruelty. As a result, the fashion industry is turning to 'next-gen' materials.
π‘ Cartier made faux leather straps for its watches and HermΓ©s made a prototype of one of its popular bags from fungal roots π π . And it looks like R.M. Williams might just be buying a ticket to the plant-based train too π .
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