Body Fit has ridden the fitness boom nicely. It's expecting 200 studios in Australia by the end of 2021.
Background: Body Fit Training was founded back in 2017 and is focused on high intensity training (F45-esque).
What happened: This crew have ridden the fitness boom pretty nicely. They're expecting to have around 40,000 members and 200 studios in Australia by the end of 2021.
What else: Now, US fitness operator Xponential Fitness - a franchise operator that owns a tonne of different fitness brands in the US - has just bought Body Fit's intellectual property for $60 million. Under the deal, Xponential will grow Body Fit in the US and Canada.
💡When a company creates a blueprint for success and wants to expand, there are a few ways to commercialise their IP.
💡We've got:
💡In this case, Body Fit has taken inspo from CrossFit and is getting paid $60 million by Xponential for the licence to open it in the US.
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