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· Posted on
October 20, 2021

Aussie gambling giant Aristocrat Leisure wants to go digital

Aristocrat Leisure is a $29 billion gambling machine manufacturer. And it's one of the world's largest in the world.

What's the key learning?

  • Aristocrat Leisure has made a $3.9 billion bid for UK online gambling software company Playtech
  • The online gambling market is worth around $40 billion every year and is expected to hit $74 billion by 2023
  • Playtech’s got a platform and an integrated system. If they agree to the takeover, Aristocrat can scale up its online gaming offerings fast.

Background: Aristocrat Leisure is a $29 billion gambling machine manufacturer. And it's one of the world's largest in the world. 

What happened: Outside of the classic pokies machine, Aristocrat is into computerised card game simulations (online Blackjack) and electronic table games. So making a £2.1 billion (AU$3.9 billion) bid for UK online gambling software company Playtech makes sense.

What else: Playtech's been around since 1999, and it provides the software for online casinos, poker rooms, and more. If they agree to the takeover, Aristocrat will be able to scale up its online gaming offerings.

So what's the key learning?

💡The online gambling market is worth around $40 billion every year. And it ain't stopping any time soon -  it’s expected to hit $74 billion by 2023.

💡Historically, the manufacturers of gambling machines haven’t really jumped on the online bandwagon...But with COVID accelerating the trend to online - even manufacturers want to have a digital presence.

💡Aristocrat’s trying to go digital, and using Playtech to do it. Playtech’s got a platform and an integrated system, so Aristocrat can scale up its online gaming offerings fast.

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