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ยท Posted on
February 21, 2024

From Snake to Apex Legends... EA is finally bringing the mobile gaming goods

We've come a long way since Candy Crush and Angry Birds...

What's the key learning?

  • The mobile gaming industry becoming more popular, and more games will likely mean even more users.
  • As the gaming giants finally enter the mobile field, we might see things really take off.

๐Ÿ‘‰ Background: Electronic Arts is the US video game company founded in 1982 that went on to publish massive games like The Sims and FIFA (until this week!).

๐Ÿ‘‰ What happened: After years of hinting and spinning that rumour mill, EA is finally set to launch some of its biggest franchises on mobile. We're talkin' Apex Legends,Lord of the Rings and even its Call of Duty rival Battlefield.

๐Ÿ‘‰ What else: Fellow gaming company Activision is also planning on bringing its games to mobile... We smell a trend ๐Ÿ‘€.

๐Ÿ”” What's the key learning?

๐Ÿ’ก The mobile gaming industry is growing in popularity... and as more games join the space more users could come with them.

๐Ÿ’ก Current data predicts the number of mobile gamers will rise to 1.7 billion people by 2024 - like a quarter of the world! Yet, the mobile gaming community has been vastly underserved so far.

๐Ÿ’กWe've had Candy Crush and Angry Birds, but the big players have been steering clear of the market. As the giants finally enter the game in earnest, we could see this industry truly take off.

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