Amazon wants to open its own physical stores... weird flex, but okay.
Background: Amazon flipped retail on its head over the last decade by making online shopping a breeze, but now they want to open their own physical stores. Weird flex, but okay.
What happened: The Wall Street Journal says Amazon will have its own clothing brands (of which there are more than 100) promoted within the store.
What else: But it ain't just any store. It'll have high-tech dressing rooms as a key part of the shopping experience. So you can think of it like a physical and digital hybrid store. Classic Jeff.
💡Amazon is building physical retail 2.0. And while physical retail 1.0 might be struggling for many brands, it reckons 2.0 will improve profits and experience.
💡You can think of retail 2.0 as the best parts of traditional retail (i.e. touching the clothes, trying them on) combined with a level of tech to enhance the experience.
💡Amazon reckons its high-tech dressing rooms will reduce the abandoned cart problem. Rather than having to call for help through the door, or being too time-pressed to try different options, customers may be able to request more items using a touch screen. Nifty stuff.
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