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ยท Posted on
February 21, 2024

Amazon could be coming for the Olympics broadcasting rights and yes there really is nothing Jeffy B wouldn't do

Bezos might be trying to steal the OLYMPICS from free-to-air - so get ready to shell out to tune in.

What's the key learning?

  • 20 million Aussies tuned into the Tokyo Olympics last year for free on Channel 7.
  • There's currently nothing stopping streaming giants like Amazon from making a play for the Olympics.
  • Australia's anti-siphoning laws are from way back in the 90s, so they may be in need of an update to deal with situations like this.

๐Ÿ‘‰ Background: Since 2016, Seven West Media has held the rights to the Olympics. It's a massive boon for the broadcaster, with nearly 20 million Aussies tuning into the Tokyo Olympics last year.

๐Ÿ‘‰ What happened: Amazon says it might make a play for the rights to the next 3 summer and winter Olympics later this year.

๐Ÿ‘‰ What else: Amazon Prime Video platform is open to all opportunities (like the Olympics), but free-to-air broadcasters say global streaming services should be blocked under anti-siphoning laws.

๐Ÿ”” What's the key learning?

๐Ÿ’ก Australia's anti-siphoning scheme aims to give free-to-air broadcasters like Seven, Nine and Ten the initial opportunity to buy rights to major events like the Olympics.

๐Ÿ’ก The laws came into effect back in the 90s, when pay TV operators were new on the scene. So in actual fact, here in Oz, Foxtel is the only pay TV operator restricted under the laws.

๐Ÿ’ก Because the laws haven't been updated, the door is wide open for streaming services like Amazon or Stan to steal broadcasting rights. Which has left free-to-air broadcaster shakin' in their 'lil TV booties.

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